77game Privacy Policy

1.1 Controller. For the purposes of applicable data protection legislation, the data controller in respect of the personal data collected and processed through the 77game platform (the "Platform") is 77game ("77game", "the Company", "we", "us", "our"), which operates the website at https://77game.buzz under an international online gaming licence.

1.2 Scope. This Privacy Policy applies to all personal data processed by 77game in connection with: the registration and management of player accounts; the processing of deposits, withdrawals, and other financial transactions; the provision of casino games, sports betting, and other platform services; customer support interactions; and marketing communications where you have provided consent.

1.3 Related Policies. This Privacy Policy should be read alongside the 77game Terms & Conditions and Responsible Gaming Policy, each of which is incorporated by reference. In the event of a conflict between this Privacy Policy and any other document, this Privacy Policy governs with respect to data protection matters.

77game collects personal data through several channels — directly from you during registration and account use, automatically through your use of the Platform, and in limited circumstances from third parties involved in payment processing or fraud prevention. The categories of data collected are set out below.

2.1 Sensitive Data. 77game does not intentionally collect sensitive personal data categories (such as health, racial origin, or political views) except where a responsible gaming concern has been flagged and a player has voluntarily disclosed health-related information in the context of a self-exclusion or support interaction. Such data is handled with additional care and strict access controls.

2.2 Voluntary Provision. Where personal data collection is voluntary, you will be clearly informed of this at the point of collection. Certain data fields — particularly those required for KYC verification and payment processing — are mandatory; failure to provide them will prevent completion of the relevant process.

77game uses the personal data it collects for the following purposes:

• Account Creation and Management: To register your 77game account, verify your identity, maintain your account balance in PKR, and manage your account settings and preferences.
• Payment Processing: To process PKR deposits via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, or USDT TRC20, and to process withdrawal requests to your nominated payment method. Financial data shared with payment processors is limited to what is strictly necessary for transaction completion.
• KYC and Age Verification: To verify that you are at least 21 years of age and are who you claim to be, in accordance with our licensing obligations. This includes cross-referencing CNIC details against available verification databases where applicable.
• Regulatory and Legal Compliance: To comply with anti-money laundering (AML) obligations, suspicious transaction monitoring, tax reporting requirements imposed by our licensor, and any lawful request from a regulatory authority or law enforcement body.
• Platform Security and Fraud Prevention: To detect, investigate, and prevent fraudulent accounts, bonus abuse, multi-accounting, collusion, and other prohibited activities that may harm the Platform or other players.
• Customer Support: To respond to your enquiries, resolve account disputes, process responsible gaming requests, and maintain records of communications for quality assurance purposes.
• Responsible Gaming: To monitor gaming behaviour patterns for indicators of problem gambling, to enforce deposit limits, loss limits, and self-exclusion requests, and to fulfil our duty of care obligations under our gaming licence.
• Platform Improvement: To analyse aggregated, anonymised data about how Pakistani players use the Platform in order to improve game selection, payment options, mobile performance, and the overall user experience.
• Marketing: To send you promotional communications about 77game bonuses, new games, PSL season promotions, and other relevant offers, where you have provided your explicit consent to receive such communications.

77game processes your personal data on the following legal bases:

• Contractual Necessity: Processing that is necessary to perform the contract between you and 77game — including account management, payment processing, and delivery of gaming services — is carried out on the basis of contractual necessity.
• Legal Obligation: Processing required to comply with applicable legal and regulatory requirements — including KYC, AML obligations, and reporting to licensing authorities — is carried out on the basis of legal obligation.
• Legitimate Interests: Processing conducted for fraud prevention, platform security, responsible gaming monitoring, and service improvement is carried out on the basis of 77game's legitimate interests, where those interests are not overridden by your data protection rights.
• Consent: Processing for direct marketing communications is carried out only where you have provided your explicit prior consent. You may withdraw this consent at any time through your account notification settings or by contacting 77game support.

5.1 General Principle. 77game does not sell, rent, or trade your personal data to third parties for commercial purposes. Personal data is shared with third parties only in the limited circumstances described in this section.

5.2 Service Providers. 77game shares personal data with carefully selected third-party service providers who assist in delivering Platform services. These include:

• Payment Processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and USDT TRC20 network infrastructure providers, who receive the minimum financial data necessary to process your transactions.
• Game Software Developers: Certified game providers (such as Pragmatic Play, PG Soft, Evolution Gaming) receive technical session data necessary to deliver game content; they do not receive your identity or financial data.
• KYC Verification Partners: Identity verification service providers who assist in validating CNIC and other identity documents during the account verification process.
• Fraud Prevention Partners: Third-party fraud detection and prevention service providers who help identify suspicious account activity, multi-accounting, and other Platform integrity threats.
• Platform Infrastructure: Cloud hosting and content delivery network providers who store and transmit Platform data under strict contractual data processing agreements.

5.3 All third-party service providers processing personal data on behalf of 77game are bound by contractual data processing agreements that require them to process personal data only for specified purposes, maintain appropriate security standards, and not share personal data with any further party without 77game's written authorisation.

5.4 Legal Disclosures. 77game may disclose personal data to governmental authorities, law enforcement agencies, regulatory bodies, or its licensing authority where it is legally required to do so, or where such disclosure is necessary to protect the rights, property, or safety of 77game, its players, or third parties.

6.1 Cross-Border Processing. 77game's Platform infrastructure and certain third-party service providers may be located in countries outside Pakistan. As a result, your personal data may be transferred to, stored in, and processed in countries that may not provide the same level of data protection as Pakistan.

6.2 Transfer Safeguards. Where personal data is transferred internationally, 77game takes steps to ensure that appropriate safeguards are in place, including: contractual clauses that impose data protection obligations on the recipient entity; transfer to recipients in jurisdictions that maintain adequate data protection standards; and implementation of technical security measures that protect data in transit and at rest, regardless of geographic location.

6.3 Your Acknowledgement. By using the 77game Platform, you acknowledge that your personal data may be transferred and processed internationally as described in this section, and you consent to such transfers where required for the delivery of Platform services.

7.1 Retention Periods. 77game retains personal data for as long as necessary to fulfil the purposes for which it was collected, to comply with legal and regulatory obligations, and to resolve disputes or enforce agreements. The following general retention principles apply:

• Active Account Data: Retained for the duration of your active 77game account relationship plus a minimum of five (5) years following account closure, in accordance with standard gaming licence record-keeping requirements.
• Transaction and Financial Records: Retained for a minimum of five (5) years from the date of each transaction, as required by anti-money laundering regulations applicable under 77game's gaming licence.
• KYC and Identity Verification Documents: Retained for a minimum of five (5) years following the completion of the KYC process, or five (5) years from account closure, whichever is later.
• Customer Support Records: Retained for three (3) years from the date of the support interaction, unless related to a formal complaint or dispute that requires longer retention.
• Marketing Consent Records: Retained for as long as the consent remains valid, and for a reasonable period after consent is withdrawn to demonstrate compliance history.
• Responsible Gaming Records: Self-exclusion data and responsible gaming intervention records are retained for a minimum of five (5) years to prevent circumvention of exclusion periods through re-registration.

7.2 Deletion and Anonymisation. When a retention period expires, 77game will either securely delete personal data or anonymise it such that it can no longer be attributed to an identifiable individual. Anonymised data may be retained for statistical and analytical purposes without time limit.

8.1 Cookie Use. The 77game Platform uses cookies and similar tracking technologies (including local storage and session tokens) to deliver core Platform functionality, maintain your login session, remember your preferences, detect fraudulent access, and collect anonymised analytics data about how Pakistani players navigate the Platform.

8.2 Cookie Categories. Cookies used on the 77game Platform fall into the following categories:

• Strictly Necessary Cookies: Required for the Platform to function. These include session authentication cookies and security tokens. They cannot be disabled without disrupting Platform functionality.
• Functional Cookies: Enable enhanced functionality such as remembering your language preference, remembered login identifier, and display settings. These can be disabled but doing so may reduce Platform usability.
• Analytics Cookies: Used to collect anonymised data about Platform usage patterns — which games are most popular, how long players spend on various sections, and where navigation difficulties arise. This data is used solely to improve the 77game Platform.
• Session Integrity Cookies: Used to detect and prevent fraudulent multi-session activity, bot access, and other security threats.

8.3 Cookie Management. You can manage and delete cookies through your browser settings. Instructions for managing cookies are available in the help documentation of all major browsers including Chrome on Android (common among Pakistani players), Firefox, and Samsung Internet. Note that disabling strictly necessary cookies will prevent you from logging into or using the 77game Platform.

Subject to applicable law and certain conditions, you have the following rights in respect of your personal data held by 77game. To exercise any of these rights, please contact 77game via live chat or via the email address in Section 14.

77game will respond to all data rights requests within thirty (30) days of receipt. Where a request is complex or numerous, 77game may extend this period by a further two months with prior notification and explanation. 77game does not charge a fee for handling data rights requests unless the request is manifestly unfounded or excessive.

10.1 Age Restriction. The 77game Platform is strictly restricted to individuals who are 21 years of age or older. 77game does not knowingly collect personal data from individuals under this age. If, despite 77game's age verification procedures, personal data belonging to an individual under the age of 21 is identified on the Platform, that data will be deleted and the associated account will be closed immediately.

10.2 Parental Responsibility. Parents and guardians are responsible for monitoring the online activity of minors in their households. 77game encourages the use of internet filtering and parental control software to prevent underage access to online gaming platforms. If you believe that an individual under 21 years of age has created a 77game account using false information, please contact 77game support immediately so that the account can be investigated and closed.

11.1 Technical Safeguards. 77game implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• Transport Layer Security (TLS) encryption for all data transmitted between your device and the 77game Platform
• Encryption at rest for sensitive personal and financial data stored on 77game servers
• Role-based access controls that limit employee access to personal data to those with a legitimate operational need
• Two-factor authentication options for player accounts to provide an additional layer of login security
• Continuous monitoring of Platform access logs for anomalous activity patterns indicative of unauthorised access attempts
• Regular security assessments and penetration testing of Platform infrastructure

11.2 Data Breach Response. In the event of a personal data breach that poses a risk to player rights and freedoms, 77game will notify affected players and relevant regulatory authorities within the timeframes required by applicable law, and will take all reasonable steps to contain and remediate the breach promptly.

11.3 Your Responsibility. While 77game maintains robust security measures, the security of your 77game account also depends on you keeping your login credentials confidential. You must use a strong, unique password for your 77game account and must not share it with any person. 77game will never ask for your password via email, live chat, SMS, or any other channel.

12.1 Consent-Based Marketing. 77game sends promotional communications — including bonus offers, new game announcements, PSL season promotions, and loyalty programme updates — only to players who have explicitly opted in to receive such communications during account registration or through their notification settings.

12.2 Channels. Marketing communications from 77game are delivered via email to your registered address or via SMS to your registered Pakistani mobile number. 77game does not engage in unsolicited telephone marketing calls.

12.3 Opt-Out. You can withdraw your consent to receive marketing communications at any time by: updating your notification preferences in your 77game account settings; clicking the unsubscribe link included in any marketing email; or contacting 77game support via live chat. Opt-out requests are processed within five (5) business days. Withdrawal of marketing consent does not affect the lawfulness of processing carried out prior to the withdrawal.

12.4 Transactional Communications. Certain communications from 77game — including account verification messages, transaction confirmations, withdrawal processing notifications, security alerts, and responsible gaming correspondence — are transactional in nature and are not subject to marketing opt-out controls. These will continue to be sent regardless of your marketing preferences as they are necessary to manage your account.

13.1 Right to Amend. 77game reserves the right to update or modify this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, Platform operations, or data processing practices. The effective date at the top of this document will be updated to reflect the date of each revision.

13.2 Notification. Where changes are material — meaning they significantly affect how 77game processes your personal data or materially reduce your data protection rights — 77game will notify registered players via email or a prominent notice displayed on the Platform at least 14 days before the changes take effect.

13.3 Continued Use. Your continued use of the 77game Platform following the effective date of any revised Privacy Policy constitutes your acknowledgement of and agreement to the updated terms. If you do not agree with a revised Privacy Policy, you must discontinue your use of the Platform and contact 77game support to close your account.

For any queries relating to this Privacy Policy, to exercise your data protection rights as described in Section 9, or to raise a data protection concern, please contact the 77game data protection team using the details below:

• Live Chat: Available within the 77game Platform 24/7 — the fastest channel for urgent data protection queries
• Email: [email protected] — for formal written data rights requests requiring documentation
• Languages: English and Urdu supported
• Response Time: Data rights requests acknowledged within 3 business days; fully responded to within 30 days

When submitting a data rights request, please include your registered 77game account email address or mobile number, a description of your request, and — for access or erasure requests — a copy of your CNIC so that we can verify your identity before processing the request. This verification step protects your data against unauthorised access requests from third parties.